Hello
In the age of "Do More with Less" there are many ways I can help you increase ROMI (Return on Marketing Investment) for B2B organizations, depending on where your organization is currently on the Marketing Function Maturity Curve:
Once we've plotted where you are across each of these themes, we discuss which theme is preventing growth the most and focus on improving that. In conjunction, I also build a personalized roadmap and set of recommendations of what to tackle next and specifically how to improve it. I can then continue to work with you in a fractional capacity or you can tackle my recommendations on your own.
Examples of Deliverables
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Drive a comprehensive demand generation strategy that spans multiple channels and devices
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Integrate Customer experiences that deliver consistent, continuous conversations that go from driving engagements to orchestrating transformations
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Establish quarterly marketing lead generation and opportunity creation targets with sales and lead delivery of marketing and sales qualified leads per agreed upon targets
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Define and lead implementation of sales/marketing pipeline metrics and ROI analysis
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Plan delivery of integrated marketing campaigns that build pipeline and grow existing opportunities;
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Lead development, measurement and refinement of email and progressive nurturing campaigns with marketing automation tools
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Lead strategic design, implementation and maintenance of optimized lead scoring and nurturing models
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Develop and lead campaign teams across multiple organizations, including Product Marketing, Field Marketing, Partner Marketing, Corp Comms and Marketing Ops.
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Analyze all stages of the demand creation process to identify areas of improvement
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Lead measurement and improvement of ROI by campaign to drive investment decisions
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Optimize Marketing Operations
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