Certifications
CEOs and CFOs Demand Growth from Marketing. ALWAYS.
"I'm All About Growth!"
Demandbase
ABM Certified Strategist​
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Aligning Teams Around ABM
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Defining, Maintaining & Optimizing Your Target Account List
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Metrics & KPIs for Success with ABM
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Budget and Marketing Mix Consideration
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Scaling Your ABM Strategy
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Leveraging Technology For Scaling And Efficiency
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And More...
Demandbase
Account Based Experience (ABX)​
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The Next Level of ABM
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The Foundations of ABX
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Build Your Account Data Foundation
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Finding the Accounts that Drive Your Business
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Engage with Relevant, Personalized Interactions
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Close Opportunities by Aligning Sales and Marketing
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Measure Account Progress
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Implementing ABX: The Road to Success
Cornell University
Digital Marketing​
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Implementing an Integrated Digital Marketing Plan
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Owned Media
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Earned Media
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SEO
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Content Marketing
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Social Media
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Native Adertising
Cornell University
Marketing Strategy​
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Applied Marketing Strategy and Decision-Making Tools
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Creating/Communicating Brand Value
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GTM Strategies
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Segmentation, Targeting and Analysis
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And More...
Cornell University
Marketing Analytics​
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Analyzing ROMI
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Predicting/Managing CLV
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Measuring Customer Preferences
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Market Response Modeling
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Test and Measure Framework
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And More...
Cornell University
Integrated 360 Degree Marketing​
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Digital Marketing Landscape
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Opportunities in Paid and Owned Media
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Data and Tech Stack Operations
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Achieving Consistent, Cohesive Messaging Across Channels/Devices
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And More...