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Certifications

CEOs and CFOs Demand Growth from Marketing. ALWAYS.

"I'm All About Growth!"

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Demandbase

ABM Certified Strategist​

  • Aligning Teams Around ABM

  • Defining, Maintaining & Optimizing Your Target Account List

  • Metrics & KPIs for Success with ABM

  • Budget and Marketing Mix Consideration

  • Scaling Your ABM Strategy

  • Leveraging Technology For Scaling And Efficiency

  • And More...

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Demandbase

Account Based Experience (ABX)​

  • The Next Level of ABM

  • The Foundations of ABX

  • Build Your Account Data Foundation

  •  Finding the Accounts that Drive Your Business

  • Engage with Relevant, Personalized Interactions

  • Close Opportunities by Aligning Sales and Marketing

  • Measure Account Progress

  • Implementing ABX: The Road to Success

Cornell University

Digital Marketing​

  • Implementing an Integrated Digital Marketing Plan

  • Owned Media

  • Earned Media

  • SEO

  • Content Marketing

  • Social Media

  • Native Adertising

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Cornell University

Marketing Strategy​

  • Applied Marketing Strategy and Decision-Making Tools

  • Creating/Communicating Brand Value

  • GTM Strategies

  • Segmentation, Targeting and Analysis

  • And More...

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Cornell University

Marketing Analytics​

  • Analyzing ROMI

  • Predicting/Managing CLV

  • Measuring Customer Preferences

  • Market Response Modeling

  • Test and Measure Framework

  • And More...

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Cornell University

Integrated 360 Degree Marketing​

  • Digital Marketing Landscape

  • Opportunities in Paid and Owned Media

  • Data and Tech Stack Operations

  • Achieving Consistent, Cohesive Messaging Across Channels/Devices

  • And More...

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