What I Do
CEOs and CFOs Demand Growth from Marketing. ALWAYS.
"I'm All About Growth!"
B2B Marketing Leadership
I solve the big problems that are limiting growth, This requires an orchestrated collaboration across marketing, sales and operations. I have deep experience in all 3 functions and speak each language fluently.
B2B Marketing
I help evolve B2B Marketing from traditional outbound, top-down, broad-based B2B customer acquisition strategies to scalable personalized GTM/ABM/ABX solutions, leveraging Intent data and buyer enablers that allow you to identify in-market buyers quicker while reducing sales cycle friction.
B2B Strategic Vision
I am laser-focused on mandated growth and how it shapes marketing strategy and business priorities. I have a strategic mindset, developing and leading the implementation of effective marketing strategies.
B2B Market & Business Expertise
"Show me the money!" CEOs and CFOs expect marketing to be a revenue driver, not a cost center. Opens, click thru rates and site traffic - none of that matters. Growth in sales revenue is what matters. I provide strategy, direction and clarity and on the role and execution of marketing initiatives that drive ROMI.
People Management & Team Building
I increase team focus and alignment that inspires greater accountability and engagement by setting both strategic goals for marketing to support business objectives and individual goals for employees that drive breakthrough results.
Brand Differentiation
Customers will struggle interpreting your unique differentiator(s) if you don’t have a strong storytelling framework. I distill the most complex solutions down to an easy-to-understand story that enables your brand to be top-of-mind when B2B buyers are ready to explore a purchase.